20:20 Mobile launches the Premier Partner Programme and Web Portal for independent customers.
20:20 MOBILE has launched a comprehensive programme of benefits and value added services for leading independent customers including the launch of a new online portal. Unveiled at a special customer event at Mercedes World in Weybridge. 20:20 presented the two key initiatives to over 70 customers on 11th June.
The event also saw customers enjoying hands on sessions with key manufacturer partners Nokia, BlackBerry, Sony
Ericsson, LG and Acer. These sessions included presentations on the new and forthcoming products, propositions
and campaigns from the manufacturers.
20:20 Mobile took over the impressive Mercedes World venue for the event which will mark the first of ongoing
quarterly events for key partners. 20:20 introduced and provided a live demonstration of its new Partner Portal.
Developed in-house by 20:20′s market-leading IT team, the portal will allow online payment, delivery
tracking, product information, roadmaps and order management. More than just being an ordering tool, the portal
will enable 20:20 to offer a tailored market insight, allowing partners access to stock ranges, marketing collateral
and much more at any time improving 20:20s overall customer communications.
The ‘Partner Portal’ is aimed at strengthening its bespoke offerings to select partners as well as
further generic offerings to its extensive customer base of 1000 mobile phone independent customers.
The portal has just been launched in the UK and will roll-out across the 20:20 Mobile Group and key accounts
over coming months. It has been developed specifically for independent customers following detailed customer
feedback and trials and will gain extra functionality over coming months.
The launch of the Portal also marks the launch of 20:20′s unique Premier Partner programme, designed to be
the most comprehensive support programme of its kind available. Customers invited to join the Premier Partner
programme will receive a comprehensive list of value added services and benefits including fixed pricing,
marketing support, priority stock allocation, enhanced credit and commercial terms. Customers joining the premier partner programme also get access to 20:20′s Premier Returns Programme that offers 18 months direct end user swap via courier.
20:20 Mobile’s UK sales director for independent customers, Steve Sanghera, said:
“We’re delighted to be working with Halfords to extend our current accessories supply agreement to
encompass mobile devices. We have worked hard to understand Halfords’ strategic direction and develop a range
that will drive sales and educate the consumer in how a range of functions and services, such as Sat Nav, can
be converged through one device.”
“Our aim is to build a deeper relationship with our customers, allowing us to provide more bespoke support and services to them. “
“We have been developing these initiatives for over 18 months and represent a long term commitment from 20:20 to the independent channel. We have spent a lot of time visiting customers, listening to feedback and understanding their businesses. We are absolutely confident that our programme is Best in Class”
UK Managing Director, James Browning, added:
“Our intention is to provide a more streamlined and joined-up service to all our customers. We have in excess of 1000 independent customers in our base and I´m clear we must provide them with the best service available in the marketplace.”
“Independent customers are still an incredibly important part of the mobile industry mix and our new portal will hopefully make dealing with us an easier and more flexible proposition in the future”
See
www.mobilenewscwp.co.uk. for more information.
