20:20 launches new supply partnership with Halfords
20:20 MOBILE has launched an exciting new partnership with Halfords, the UK’s leading retailer of in car technology,
to supply pre-pay handsets in the retailer’s top 100 stores nationwide.
The partnership will see 20:20 Mobile become the sole supplier of pre-pay devices as Halfords expands into mobile,
with a particular focus on promoting the Sat Nav and music capabilities of mobile phones. 20:20 already successfully
supplies mobile accessories across the entire Halfords’ store estate.
20:20 Mobile has been supplying Halfords with pre-pay handsets since the end of last year in trials at various
stores throughout the UK. The success of these trials will now see a permanent roll-out, which will include
20:20 providing in-store displays and staff training.
The in-store displays will be made up of a two-sided island fixture that is being heralded as best in class in
terms of communication to customers, with products and network propositions being displayed to their best advantage.
20:20 Mobile MD, James Browning, said:
“We’re delighted to be working with Halfords to extend our current accessories supply agreement to encompass
mobile devices. We have worked hard to understand Halfords’ strategic direction and develop a range that will drive
sales and educate the consumer in how a range of functions and services, such as Sat Nav, can be converged through
one device.”
Halfords Category Manager, Chris Corbin, has been impressed with the execution of this new category:
“We have worked closely with 20:20 Mobile to deliver this project within our required timescales. We have worked
to deliver a mobile phone proposition online and in-store, that compliments our strength as the leading retailer
of hands free car solutions in the UK.”
